As soon as you visit the website you see examples of the typography posters, as well as a clear statement of what the product is and the name of the brand. Immediately after that you see the call-to-action- ‘SHOP NOW’ which when you click on it, then immediately people are able to make their purchases and the call-to-action has been made. There are, of course, other parts of the website; all posters, custom things, statements and ‘About’ sections but really, as soon as you go to the website these are the most commanding aspects that you see. Further browsing the web site reveals all the other stuff but really, that call-to-action and the hook have been served immediately. Here’s a website where, even though it’s in Turkish and I can’t understand it, it is a great example of how the first thing you actually see it.
The call-to-action, that being booking a stay in what seems to be a hotel, and it gives some very large, very colorful images to help make that happen.Before you jump into designing the visual aspect of your website you first want to understand what you want the viewer to do and then you need to ask yourself ‘How can I keep them there long enough to Lincoln web design convince them to do that?’ The the next thing I want to talk about is clarity. I’ve seen time and time again when people design their first website, off-putting they follow an instinct of putting as much content on the website as possible.Essentially, the instinct being followed here is the thought that the more you offer, the more value the viewer gets.
But the reality is, people who visit your website are used to visiting a lot of of websites very quickly and dismissing them just as quickly.Most people are familiar with the same don’t judge a book by its cover, but anyone who’s ever been into a bookshop knows that you do tend to judge books by their covers!It’s only natural and when you visit a website, you’re presented with the cover and you’re only really going to scan the synopsis and scan the cover before you decide whether you’re going to invest more time in this or not. Imagine that this is a book that you picked up in a shop. You know that it’s pretty.